Meta won’t tell you what’s working. I will.
Once a month I read your account and send one report in plain english: what’s working, what’s quietly burning money, and what to do next, in the order that’ll move the numbers most. New ads to run, angles to test, and which of your own posts to turn into one. No dashboard to learn, no jargon, no meeting.
Is it you, or is Meta broken?
The numbers don’t match Shopify. The columns keep moving. When sales dip, nothing in there says why. Meanwhile the spend doesn’t pause. Every month you guess is a month the account quietly drains, paying for ads that stopped working and starving the ones still making money.
When sales move, it’s your ads, your site, Meta’s measuring, or just noise. Ads Manager won’t say which. The read will.
You know how it goes. You see spend, purchases, a return figure. 6 things moved and 2 of them moved a lot, and then nothing. Is 2.4 good? It was 2.8 in April. Was April good, or was April just a sale? 25 minutes later you’re late for something and you close the tab, so everything stays running, because switching something off feels riskier than leaving it on.
That isn’t you being bad with numbers. Ads Manager is built to display, not to decide. It will show you 40 numbers and never once volunteer which of the 40 is the one that changes what you do next.
Making money Breaking even Burning it
All three are running right now. Meta gives you the average. I give you the plain english version.
A real one, with the client’s name taken out.
Same figures, same words, same report they got. Scroll it. This is the whole thing, not a sample of it.
Their real monthly read, name taken out, figures untouched. Open it full screen
It pays for itself by telling you what to stop.
That report found 69 people a week adding to cart and walking away. It found a market doing 4.58x that was getting 10% of the budget. It found a tracking change that would have looked like a win to anyone reading the chart.
The market doing 4.58x Everything else
None of that costs anything to fix. It costs something to not know, and Meta bills it monthly.
The hard part is knowing which of the 40 numbers on screen is the one that changes what you do next. Ads Manager has never once volunteered that.
Every month you get- 01What changed, what caused it, and what to do about it.
- 02Your return on every dollar you spend (your ROAS), week by week, against the exact return you need to break even at your margin.
- 03Which ad and which message is pulling sales, and which has worn out.
- 04Clicks to sales: where people leak out between the ad and the checkout, and which leak costs you most.
- 05Any ad that’s stopped working but is still spending, and the dollars a day it’s burning.
- 06Whether Meta’s numbers match your store’s, and whether the gap is normal or broken.
- 07Ad ideas for next month: new angles to test, and which of your organic posts to turn into an ad, because your audience has already proven it.
- 08What to do next, in order of what will move the numbers most. None of it needs an agency.
Your spend now The same spend, moved
Making money Breaking even Burning it
Each cube is 5% of your budget. Nothing extra goes in. The read tells you which cubes are which, and you move them.
One version leaves the thinking to you.
You get everything a dashboard would give you. The difference is you get it in a sentence instead of a cell.
| What Ads Manager shows | What the read says |
|---|---|
| ROAS 3.64 | Every $1 came back as $3.64. You break even at 1.67x on your margin, so this is running at more than double the point where it pays for itself. |
| Adds to cart 91 Purchases 22 | 69 people put something in the cart and left. Get a quarter of them back and that’s 11 more orders a week, on the same spend. |
| Click rate 1.05% Frequency 1.55 | Clicks fell from a 1.19 to 1.28% range. Frequency is only 1.55, so this isn’t fatigue from over-showing. It’s the creative getting less interesting, which happens to every ad eventually. |
| Meta revenue vs Shopify revenue | The 2 never agree exactly. Here’s the size of your gap, and whether it’s the normal gap or a broken one. |
| Purchases look up this week | Careful. A tracking change landed on the 6th. This looks like a win on the chart and isn’t one. |
An ads manager in your back pocket, without the price tag.
Most people assume this sort of thing is for the big accounts. It’s the other way around. A brand spending $25,000 a month needs a manager with hands in the account every week, and I’ll tell you that on the way past. At $2,000 to $10,000 there are fewer moving parts and faster feedback, so one decision shows up in the bank account inside a fortnight.
Don’t pay A$1,800 a month for a manager when you’re spending $2,000 on the ads themselves. For A$350 you get the experience without the retainer: what’s lacking, where you’re going wrong, what the numbers actually mean, and ideas for next month.
- ✓You sell products on Shopify.
- ✓You’re spending roughly $2,000 to $10,000 a month on Meta.
- ✓You run the ads yourself, or someone in your team does.
- ✓You’ve got an Instagram and you post to it.
- ✓You just stopped paying an agency, or you never started.
- ✓You lose hours in Ads Manager and still aren’t sure what it’s telling you.
- ✓Or you’ve stopped opening it, and the money goes out regardless.
- ×You’re not running ads. No ads means no ad data.
- ×You’re spending under about $1,000 a month. There isn’t enough in the account to read yet.
- ×You’re spending $25,000 or more a month. You don’t need a read, you need a manager.
- ×You want someone to take the account off you. That’s done for you, further down.
- ×You want a guaranteed number. I sell you understanding, not a promise.
You don’t have to become an ads manager.
Can you actually run these yourself, or are you kidding yourself? Mostly yes, and here’s the honest split.
The doing isn’t the hard part. Building an ad, setting a budget, picking an audience. You can learn that in a week and you’ve probably already learned it.
The reading is. Watching whether Meta still recognises your customers, catching an ad wearing out before it gets expensive, checking your own ad sets aren’t bidding against each other. That’s 2 or 3 hours a week, it’s boring, and it’s the first thing that quietly stops happening once you’re busy running the actual business.
So you can run them. Most people just stop reading them, and the account drains quietly while they do. That’s the job I’m doing. Not taking the account off you, doing the 2 or 3 hours you stopped doing, and handing back a list written for somebody who isn’t an ads manager and isn’t going to become one.
A$900 to audit your account.
A$350 a month to know what moved, why,
and what to do next.
No call, nothing to install. Pay, then one form does the rest.
- 01Pay, then fill in the form. It’s in the onboarding email that lands straight after payment. Give it 10 minutes and have your product margins handy, because that’s what sets your break-even line. I send back exactly what access to click, then let you know the next steps.
- 02I audit the account. 12 months of ad data: what returned money, what died and kept spending, and where the leaks are. You get it written up, plus a video of me walking through the account so you can see what I see.
- 03Your first read lands within 14 days. On your own private link, in plain english, ending in the do-this-next list.
- 04Then every month. Same link, new read, and what to do next. Cancel any time.
One read, every month
The A$900 covers the audit, the walkthrough video and connecting your accounts, once. After that it’s A$350 a month, no lock in.
Start the readSetup drops from A$900 to A$500 and the 7th month costs nothing. Prepaid months aren’t refundable, so only take this one if you’re sure.
Prepay 6 monthsAll prices AUD and include GST. USD figures are rough and move with the exchange rate. One ad account per subscription, extras priced separately.
“If anyone is considering getting Ash on board, I highly recommend it.”
Or I run the ads and you read the report.
Meta only. I build it, run it, and tell you what happened every week in the same plain english. You own every account and asset at the end of it.
The audit comes first, always. Every ad client starts with a Revenue Leak Report, and half that fee comes off your first invoice. I don’t run ads on an account I haven’t read.
Then it’s from A$1,800 a month, depending on the account and the spend. Capped at 4 clients, because past that the accounts stop getting the attention that makes this work.
13 years in live accounts. Still in them this morning.
Clothing, jump ropes, toys, fashion accessories, skin care, and more. Different products, same diagnostic, which is how I know it transfers.
Most people teaching ads have only ever sold teaching. When I tell you what a frequency of 4.2 means, it’s because I watched it happen in an account last month.
The ones people actually ask.
Do I have to give you account access?
Yes. I need enough access to see everything, and you can revoke it in one click. Changing things isn’t part of the read, and I don’t read accounts from screenshots, because that wouldn’t be a read.
What if nothing’s wrong that month?
Then I’ll tell you that, in writing, and you’ll still get what to watch next. A month where I say don’t touch anything is a month you didn’t spend money acting on a hunch.
I just dropped my media buyer. Why would I pay someone else?
Because the job that’s left isn’t a retainer, it’s a read. Somebody still has to watch match quality, catch frequency creep, and check your ad sets aren’t bidding against each other. That’s 2 or 3 hours a week, it’s the part people quietly stop doing once the buyer’s gone, and this costs a tenth of what you just saved.
What if my account is a mess?
Messy accounts are my favourite kind. More history means more signal, and the failed campaigns are data too. Especially the failed campaigns.
Can I cancel?
Month to month, any time, no lock in. The 6 month prepay is different: those months aren’t refundable, which is why it’s cheaper.
